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Why Does Your Business Needs a YouTube Channel

Let’s have a look at some stats that’ll get you all hyped up about YouTube.

YouTube is the third most popular platform among marketers, with 48% of them investing in it. (Sprout Social)
Marketers consider pre-roll skippable video ads as some of the most effective types of ad formats (Sprout Social)
YouTube marketing is likely to make around 5.47 billion dollars in 2020 (SproutSocial)

Now let’s talk about how to create a YouTube channel.

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Creating a YouTube Account for Your Brand

The first step in the process of creating a YouTube channel is to create a Google account. It’s a better idea to have a separate account for your brand, rather than link it with your account since multiple people might use the email account.
Logging Into Your Google Account

After that’s done, you can set up your brand account on YouTube. Uploading video content while enabling you and your team to edit permissions will give your channel a significant amount of online presence.

First off, you’ll need to go onto YouTube. Sign in to your Google account and click on the top right corner.
Creating a Channel - How to Create a YouTube Channel

Once you’re logged in, you can click on your account image. It’ll drop down and give you a number of different options to choose from. From there, you can click on “Your Channel.” An option to create a channel will pop up.

Creating a Brand Channel

Then, you can set your channel up with a name. In the off chance you need to change your account’s name, you can go on to account settings and change your channel’s name as you see fit later.

Now that you have learned how to create a YouTube channel, next, let's understand how to customize the channel.
Customizing Your Brand’s Channel

Once the account has been set up, you can customize the report.

On your brand’s channel, click on ‘Customize Channel.’

You can start by adding a channel’s art and icon. You need to make sure the images you use are attractive, stay consistent with your brand, and be easily associated with your brand since these would be the first thing people would see when they get to your channel.

Channel Icon - How to Create a YouTube Channel

To start with the channel icon, you should ideally use an image of 80x80 px square or a round image. Once decided, click on the default channel image and then upload the image.

Next, Channel art. Ideally, an image of 2560 x 1440 px should do well to scale across desktops, tablets, mobiles, and any other device the user could be watching.

Click on the link that says “Add channel art” to add a suitable image that would show up at the top of the page.

Adding Channel Art

Adding Description, Emails and Links.

Once this step is completed, you can add the channel description, a company email, and add links to your website and other social media platforms in the ‘About’ tab.

Your channel description will tell users what kind of content you’ll be posting, and will also be used by search engines while ranking your profile. The relevant keywords must be a part of the description. And with this, your basic profile is done!

YouTube displays a different version of your channel page for unsubscribed and subscribed users. And one of the ways you can use this feature is with the help of a channel trailer. This channel trailer would be a video version of what you mentioned in the description - the one you want your unsubscribed viewers to watch.

Customizing the Layout of Your Channel - How to Create a YouTube Channel

You need to select the option to ‘Customize the layout of your channel.’ You can then upload your channel trailer, where you can add a name and important keywords too.

It is also important to set the appropriate permissions within the account, since multiple people might be accessing it. Giving access to these accounts would enable them to manage the brand account from their own Google accounts. When selecting accounts, you have three options (roles) available:

Owner: The owner has complete control over all of the company’s properties. They have the right and access to add or remove managers, respond to reviews, edit business info, and much more.
Manager: Although with the same power of an owner, managers can’t add or remove page roles and remove listings.
Communications Manager: These individuals respond to reviews and do other activities, but cannot use the video manager, upload videos, or view analytics.

You can do this by adding or removing managers under the ‘Manage permissions’ setting inside advanced settings.

Next up: see how you can optimize your videos.
Optimizing Your Videos

Description, Tags and Playlist

After the channel is set up, you need to optimize your videos for SEO. It’s important to optimize the video’s metadata. This includes information like video title, descriptions, tags, categories, thumbnails, subtitles, and closed captions. Using the right information will enable your videos to be indexed by YouTube and to show your videos when searched for similar videos.

Here’s all you need to know about each of these components